Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in the year 2017. It was the top one streamed music at that moment within just six months. The single Despacito, which combines reggaeton and pop has not just brought fresh interest to reggaeton but also brought more attention to Latin music. Billboard's Top 100 featured two songs that were Spanish mostly, and four in the year 2016. At the height of popularity for Despacito the track was one of 19 that mainly Spanish made it to the Top 100. By 2020 it will have 41 tracks that fall into this category. Justin Bieber re-mixed Despacito with a Spanish version in 2017. In the year following, famous artists started working together with reggaeton groups. Drake teamed with Bad Bunny to produce MIA (2018), while Madonna was a part of Medellin together with Maluma (2019). As early as the year 2020, some musicians from reggaeton protested that the genre was heading towards more mainstream. Rauw Alajandro is a part of a new generation that aims to change the trajectory of. He often used electronic dance, as well as other styles.

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